诱导承诺在亲环境行为中的作用机制研究

Research on the In?uencing Mechanism of Induced Commitment on Pro-enviromental Behavior

中文关键词:  诱导承诺  解释水平  效能信念  亲环境消费

英文关键词:induced commitment  construal level  efcacy belief  pro-environmental behavior

中文摘要:

      本文通过两个现场实验分别考察了解释水平、效能信念两类因素是如何在诱导承诺中发挥作用的。实验一考察了时间、社会、空间这三个解释水平维度如何影响诱导承诺的，实验二考察了个体效能、集体效能这两个效能信念是如何影响承诺行为实施的。最终，我们得出这样的结论：①不管高解释水平还是低解释水平，在呈现明显空间距离、社会距离的操控材料时，被试是否做出亲环境行为承诺存在显著差异。②无论时间距离、空间距离还是社会距离，高水平解释倾向都更容易提高亲环境行为承诺。除此之外，我们还验证了公开承诺比私下承诺更适合中国文化背景下的亲环境行为激励。

英文摘要:

      Two feld experiments were conducted to examine how the two factors of construal level and efcacy belief influence induced commitment. In Experiment 1, we investigated how the three construal levels, such as temporal, social and spatial, affect the induced commitment. Experiment 2 examined how the two beliefs of individual efcacy and collective efcacy affect the implementation of commitment behavior. Finally, we concluded that:(1) no matter high or low construal levels, there was signifcant difference in whether the subjects had committed environmental behavior when showing signifcant spatial distance and social distance control materials. (2) no matter which kind of distance, the high construal level tends to increase pro-environmental behavior commitment more easily. In addition, we also verifed that public commitment is more suitable for pro-environmental incentives than private commitments under Chinese cultural background.