基于多群组结构方程模型的大学生校园节水行为影响因素研究

Influencing Factors of Campus Water-Saving Behaviors of College Students Based on Multigroup Structural Equation Model

中文关键词:  大学生节水  计划行为理论  多群组结构方程模型

英文关键词:university students’ water-saving  theory of planned behavior  multi-group structural equation model

中文摘要:

      本文从计划行为理论入手，并引入水资源认知和情感作为调节变量，构建大学生校园节水行为影响因素研究的理论框架，考察大学生校园节水行为影响因素。通过对在校大学生进行问卷调查，构建结构方程模型，进行多群组分析和调节效应分析，得出如下结论：节水态度和知觉行为控制正向影响节水意识，主观规范没有呈现显著性；节水意识和知觉行为控制正向影响节水行为；性别和成长环境在节水行为的影响过程中起到显著调节作用；水资源情感正向调节节水意识到节水行为路径。最后，根据结论针对性地提出建议，为提高大学生节水意识、促进节水行为及建设节水型高校提供理论借鉴和政策参考。

英文摘要:

      Based on the theory of planned behavior, and taking water resource cognition and emotion as moderating variables, this study constructed the theoretical framework to identify influencing factors of campus water-saving behavior of college students. Through a questionnaire survey of college students, the structural equation model was developed, and a multi-group analysis and moderating effect analysis were carried out. The conclusions showed that water-saving attitude and perceived behavioral control positively affect water-saving intention while subjective norm has no significant effect. Water-saving intention and perceived behavioral control positively affect water-saving behavior. Gender and the growing environment play a significant moderating role in the process of water-saving behavior. Water resource emotion positively regulates water-saving intention and water-saving behavior path. Finally, according to the conclusions, some suggestions were put forward to provide theoretical reference and policy reference for improving college students’ water-saving awareness, promoting water-saving behavior and building water-saving colleges and universities.