Ecological asset value evaluation is an important technical support for the construction of ecological civilization. Faced with this multidisciplinary problem, scholars from various fields have explored valuation approaches, but there are great differences among these methods, and the influence mechanism of method selection is not clear enough. Based on the basic principles of asset valuation, this paper categorizes them according to the cost approach and income approach, and applies the Qualitative Comparative Analysis (QCA) method to analyze 30 ecological asset value evaluation cases as analytical samples, and comprehensively considers seven key conditional variables, such as the level of regional green economy development, the quality of ecological assets, eco-agriculture, eco-industry, eco-tourism, the degree of climate change, and the stability of ecological-related policies. The results of the study show that the selection of ecological asset value evaluation methods is influenced by factors such as policy stability, ecological product characteristics, and climate risk. The uncertainty of climate policy makes appraisers prefer the cost approach to mitigate risk, and the characteristics of ecological agricultural products make the cost approach a more appropriate appraisal tool. When facing diverse appraisal influences, appraisers tend to prefer the lower-risk cost approach to ensure that the appraisal results are robust and acceptable. Considering climate risk provides a broader perspective for the income approach, underscoring the long-term value and sustainability of ecological assets. This study underscores the need for multidimensional valuation, offers an explanatory framework for assessing the value of ecological assets across different regional and product characteristics, and provides a reference for realizing and enhancing the value of ecological assets. |